Customer history lives in people's heads and walks out the door with them.
One connected record for every customer and vehicle, owned by the shop from day one.
New Service Connect by Cruze Group · founding shops now onboarding
The auto industry, finally connected.
The businesses that build and service the world's vehicles do exceptional work on systems that fell behind a decade ago. Cruze Group is an Ontario technology company building the connected software they've been missing.
- 2026founded in Ontario
- Autoindustry focus, only
- 2divisions
- 1connected record
The problem
Great shops. Disconnected systems.
- 01
Everything lives somewhere else.
Bookings in a paper diary, estimates in one app, invoices in another, customer history in someone's head. Nothing talks to anything, so nobody sees the whole business at once.
- 02
Every handoff is a phone call.
Customers call to ask if the car is ready. Approvals wait on voicemail while bays sit tied up. Follow-ups live on sticky notes nobody gets back to.
- 03
Connect it, and it just happens.
One record for every customer and vehicle. Status updates, approvals and follow-ups that happen on their own. That's what we build.
Our approach
Close the gap, one handoff at a time.
We don't sell transformation. We find the places where a business loses time, money and customers to disconnected tools, and replace each one with something that just works.
Status calls, voicemail approvals and bays tied up waiting on a callback.
A live link for every driver, with status at every step and line-by-line approvals.
Declined work and upcoming maintenance sit in notes nobody gets back to.
Data that surfaces declined work, service due and seasonal visits, and drafts the message.
Booking, texting, parts and invoicing spread across apps that don't talk.
Booking, repair orders, parts and payments on one platform, so the whole shop runs from one screen.
Why now
“Capability stopped being the differentiator. Being findable, verifiable and easy to work with took its place.”
The Cruze Group thesis
Service side
A driver choosing a shop compares a dealership's online booking and live updates against a phone number and a Facebook page from 2016. The better mechanic loses on the interface.
Build side
Supply chains are being rebuilt closer to home and electrification is reshuffling part numbers. Buyers are looking for new suppliers, and the work goes to whoever they can find and qualify quickly.
The gap
Neither outcome is about skill. Both are about infrastructure nobody in these businesses has had the time or the reason to build. That's the gap Cruze Group exists to close.
Our flagship product
Meet CRUZE Service Connect.
Our answer for the service side, where the gap is widest: one connected platform for the independent auto service centre, from booking to pickup.
app.cruze / shop floor / todaySample data
- CRMEvery customer, vehicle and conversation in one record
- OperationsCalendar, digital check-in, inspections and a 9-step board
- ConnectA live portal with status and line-by-line approvals
- PartsOrders, ETAs and warnings when a delay risks a promise
- PaymentsEstimates, deposits and invoices with Ontario HST built in
- IntelligenceAI and analytics that surface repeat business
Explore Service Connect
Founding shop program: 50% off for 12 months for the first 10 independent GTA shops. See the offer
About Cruze Group
A tech group for the industry that builds everything.
Cruze Group was founded in Ontario in 2026, out of time spent around manufacturing and the software that was supposed to serve it. The pattern was hard to ignore: enormously capable operations held back by tooling any other industry replaced a decade ago.
We're small and founder-led, and we'd rather be direct about that than dress it up. The person who understands your business is the person building for it.
Founded2026 · Ontario
FocusAutomotive, only
CoverageGTA & the Great Lakes corridor
Built forBusinesses of 5–150 people
Flagship · now onboardingCRUZE Service Connect
The service side · repair shops, service centres, fleets
The connected platform for independent auto service: booking, inspections, repair transparency, parts, payments and a customer record that stays with the shop.
Explore Service ConnectOperating
Cruze Consulting
The build side · automotive, aerospace, industrial suppliers
For manufacturers with serious capability and no reliable way to put it in front of buyers: lead generation, modernization and digitization, process improvement and strategy.
Visit Cruze ConsultingBuilt to be used
A system nobody on the floor opens is worse than the whiteboard it replaced. Ours has to survive a busy Tuesday.
Your data is yours
Records, accounts and documentation belong to you from day one. No lock-in and no hostage software.
Narrow on purpose
Two adjacent sides of one industry. Depth in a sector is worth more to you than a longer client list is to us.
Plain language
No transformation frameworks. If we can't explain how it pays back, we don't build it.
Direction
What we're building toward.
We're early. Being specific about the sequence matters more than projecting scale we don't have.
NowUnderway
Prove it shop by shop
Our first founding shops on Service Connect and a deliberately small number of consulting engagements across Ontario, close enough to see what actually changes and what doesn't.
NextComing soon
Make it repeatable
Turn what works into playbooks by shop type, so a repair shop or a machine shop gets a proven starting point instead of a blank page and a discovery phase.
ThenComing soon
Connect the two sides
Once enough businesses on both ends run on systems that can talk, build the connection between them: buyers finding suppliers, suppliers finding demand.
Get in touch
Somewhere to start.
Whether you service vehicles or build the parts that go into them, the first conversation is the same: what's slowing the business down, and is any of it worth fixing first.