The right buyers can't find you.

Cruze Consulting builds sourcing pipelines and modern digital presence for automotive and aerospace manufacturers — so qualified RFQs come in steadily instead of arriving by luck.

Book a 30-minute call Founder-led. A small number of clients at a time.
Modern industrial robot arm on a production line

Where we start

Two things move the needle fastest for a capable shop that isn't getting enough at-bats: a real outbound pipeline, and a digital presence that holds up when a buyer looks you up.

Two engineers reviewing an automation cell
Primary service

Lead generation

A steady flow of qualified RFQs from buyers who fit what your shop actually does well — not mass email, not a list you'll never call.

  • Target account mapping across OEM and Tier 1 programs
  • Direct outreach to sourcing and supplier development contacts
  • Capability statements and proposal templates that survive procurement review
  • Simple CRM setup and a follow-up cadence your team can run
  • Win/loss debriefs so the next quote closes the gap
Team working on laptops in a technical office
Primary service

Modernization & digitization

Most buyers research you before they ever call. If your site is a decade old or you don't rank for the processes you run, you're out before the conversation starts.

  • New website built around capabilities, certifications, and equipment
  • Search visibility for the parts, materials, and processes you run
  • Line cards, case studies, and sales materials that match
  • Digitizing paper quoting, scheduling, and reporting workflows
  • Basic analytics so you can see which pages bring in RFQs

And where it usually leads

Winning more work exposes whatever the floor can't absorb. These two areas come next in most engagements.

Precision industrial machine in monochrome
Supporting service

Process improvement

Lean work aimed at the constraints that cost you quotes — lead time, scrap, and changeover.

  • Value stream mapping and waste audits
  • 5S, standard work, and changeover reduction
  • Scrap and rework root cause analysis
  • Layout and material flow improvements
Wide view of a clean modern manufacturing facility
Supporting service

Strategy outlook

A clear read on where the shop should invest next, instead of reacting quarter to quarter.

  • Capacity and capability gap analysis
  • Customer concentration and risk review
  • EV, aerospace, and reshoring exposure assessment
  • 12 to 24 month growth roadmap

Sectors we work in

We stay narrow on purpose. These three share the same buyers, the same certification pressures, and the same long qualification cycles.

Robotic arms assembling a car chassis

Automotive

Tier 2 and Tier 3 suppliers running stamping, machining, molding, and assembly. Program wins take months of qualification, so the pipeline has to be filled long before you need the work.

IATF 16949 · PPAP · APQP
White precision robotic arm in a clean environment

Aerospace

Precision machining, sheet metal, and component suppliers where traceability and first-article approval decide the next program. Lower volume, higher margin, far less tolerance for documentation gaps.

AS9100 · FAI · NADCAP-adjacent
Industrial production floor with machinery

Industrial & defense-adjacent

Fabrication, welding, and contract manufacturing serving heavy equipment, rail, and defense supply chains. Often strong technically but nearly invisible online — where most of the missed opportunity sits.

ISO 9001 · ITAR-aware · CMMC basics

What good looks like

We're a new firm, so we won't put a decade of case studies in front of you. These are the ranges our engagements are built to target, drawn from published benchmarks for shops of similar size.

5–10
New qualified buyer conversations opened per month once outreach is running.
4–6 wks
From kickoff to a live site and search listings for your core processes.
15–30%
Typical changeover time reduction on a focused lean project, when that follows.

Every shop is different. On the first call we'll tell you which of these is realistic for yours, and which isn't.

Vehicle body handled by robotic machines

How an engagement runs

Ninety days, four stages, then a system your team owns.

1

Assess

We review recent quotes, lost bids, and how your shop currently shows up online. You get a plain summary of what's costing you the most.

2

Build

Target account list, outreach messaging, and the new site or materials go into production together.

3

Run

Outreach goes live. We manage sequences, refine proposals, and support you through quotes as they land.

4

Hand off

You keep the account list, the site, the tracking, and a documented process your team can run without us.

Vehicle moving along a modern assembly line

Why Cruze

We're early-stage and direct about it. There's no account management layer here — the person who maps your accounts is the person who writes the outreach and builds the site.

We lead with lead generation and digitization because they're the fastest levers for a shop that's already capable. Floor work matters, but it doesn't help much if the right buyers never hear from you.

Organized cabling on an equipment rack
Sectors
Automotive, aerospace, defense-adjacent
Client size
10–150 employees
Engagement
90-day sprint, then month to month
Standards context
IATF 16949, AS9100, ITAR-aware
Delivery
Remote-first, on-site by arrangement
Capacity
A limited number of new clients per quarter

Book a 30-minute call

Tell us where the work is coming from today. If we're not the right fit, we'll say so on the call.

Prefer email? Write to cruzeconsult@gmail.com.

Email
cruzeconsult@gmail.com
Based in
Ontario, Canada
Working with
Manufacturers across North America
Reply time
Within one business day